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Welcome back, coaches! Summer is here, and with it comes a new, exciting series on our podcast: Group Coaching Mastery.

This no-fluff, action-packed series is designed to help you launch a high-profit, results-driven group coaching program just in time for Q4. If you missed episode 170, be sure to catch up for all the details on our giveaway for this series.

Over the next 12 weeks, we'll guide you through actionable steps to master group delivery and launch your group coaching program just in time for Q4. Let's dive right in!

Step 6 of Group Coaching Mastery: Convert Clients to Your Group Coaching Program With This Content Plan

In today’s episode, we’re diving into marketing and the specific types of content that will convert your audience into paying clients. Let's break it down into two main types of content you need: **trust-building content** and **value-building content**.

Trust-Building Content to Sell Out Your Group Program

Building trust is essential in the online space, where personal connections are limited. Here’s how to make your audience trust you:

Relate: Understand how your clients feel right now and how they want to feel. Your content should reflect that you believe in their potential. Share relatable experiences and show empathy.

Storytell: Share stories from your life that your audience can connect with. You don’t need a dramatic backstory to be effective. Highlight everyday experiences and tie them to the benefits of your program.

Examples of Trust-Building Content to Sell Your Group Coaching Program

Relatable Stories: Share a story about a client who had a similar starting point as your target audience and explain how your program helped them achieve their goals.

Personal Experiences: Talk about your own journey and how you overcame similar challenges.

Client Testimonials: Use client stories to showcase real-life transformations. Instead of just a written testimonial, narrate their journey and the impact your program had on their lives.

Value-Building Content to Sell Out Your Group Coaching Program

Value-driven content positions you as an authority and showcases your expertise. Here's how to provide real value:

Educational Content: Share insights, tips, and strategies that your audience can use immediately. This demonstrates your knowledge and helps them see the value in what you offer.

Process Sharing: Outline parts of your methodology without giving away everything. This intrigues your audience and makes them want to learn more about your full process.

Examples of Value-Building Content to Sell Your Group Coaching Program

How-to Guides: Create detailed guides on specific aspects of your coaching program. For example, if you have a method called the CAN Method, explain what each letter stands for and why it works.

Client Success Stories: Highlight the success of your clients, focusing on the steps they took and the results they achieved.

Tips and Tricks: Regularly share quick tips or small strategies that your audience can implement right away.

Your Task to Build Your Successful Group Coaching Program

To get started, make a list of topics for both trust-building and value-building content. You don’t have to write them out yet, but having a list will empower you when it’s time to create your marketing materials. Post your topic ideas in our Facebook group for feedback and support.

Group Coaching Mastery: Stay Tuned for Step 7

In the next episode, we’ll put together your selling plan. This will tie everything together and ensure your clients know about your program, whether you’re opening or closing enrollment.

Don't forget to share your takeaways in our Facebook group. Participating can win you prizes and give you a chance to get personalized feedback on your program.

See you in the next episode!

Ready to take your group coaching program to the next level? Schedule a free strategy call today and let's turn your vision into reality.

Group coaching programs don't have to suck…

…they can be a source of inspiration, collaboration, and transformation. Embrace the power of connection, make learning interactive, tailor your content, celebrate wins, and leverage technology wisely. Your group programs are not just about what you teach; they're about the vibrant community you create.

Ready to revolutionize your group programs? Let’s chat about yours!

CONNECT WITH ALLISON:

Book a FREE Group Coaching Success Roadmap Strategy Call

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