189: What Do I Do With a Small Group Coaching Program?
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Small group coaching programs can feel intimidating, especially when they don’t match the vision you had during the planning stages.
As an online coach, you might wonder: How do I deliver value with a small group? Can I still meet my goals? These are common concerns, but here’s the truth—small groups aren’t the failure you might think they are. In fact, they can be an incredible opportunity.
In this post, we’ll explore why small groups shouldn’t feel like a setback, how to re-calibrate your approach, and why these programs can lead to even deeper transformations for your clients.
What Counts as a Small Group?
Let’s clarify what we mean by “small group.” While technically, a group can start at two people, most coaches consider a group to feel small with 2–5 participants. Anything beyond that can feel subjective—some might think six is small, while others don’t see it as a large group until it hits 10.
For simplicity, let’s define small as 2–5 participants. These numbers come with their own unique challenges and opportunities, so let’s dive into those next.
Why Small Groups Can Feel Like a Letdown
The fear of a small group often comes from unmet expectations. You imagined a thriving community, but instead, only a few people signed up. This can feel like:
A blow to your credibility. You sold the idea of community, and now you’re questioning if you can deliver on that promise.
A hit to your marketing confidence. You might assume your strategy was flawed or think you need to overhaul everything for the next launch.
A reflection of your coaching skills. You might internalize the small turnout as a lack of trust in your abilities.
But the reality is, a small group isn’t a failure—it’s a chance to shift your approach, lean into the benefits, and still deliver exceptional results.
Step 1: Re-frame Your Mindset
The first step to embracing a small group is letting go of expectations. Here’s why:
What could have been doesn’t define what will be. A small group today doesn’t mean your future programs will be the same size.
Impact is what matters. If you can’t deliver results for one or two people, scaling to 10 or more won’t magically make you a better coach.
A smaller group means deeper connections, higher accountability, and an opportunity to make a ripple effect through your clients’ lives.
Step 2: Re-calibrate Your Group Coaching Program
Once you’ve addressed the mindset piece, it’s time to adjust your program’s structure to fit the group’s size. Here’s how:
Set clear expectations. Define norms for the group from the outset. This ensures everyone is on the same page and helps foster a supportive environment.
Personalize the experience. With fewer participants, you have the flexibility to adapt your program to their specific needs. Poll your members to understand what they want most from the group.
Adjust your deliverables. For example, alternate between deep-dive teaching calls and discussion-based hot seat sessions. This structure works beautifully for smaller groups and keeps engagement high.
Step 3: Lean Into the Benefits of a Small Group Program
Small groups offer advantages that larger groups simply can’t replicate. Here’s what you gain:
Stronger relationships. Fewer participants mean everyone has more time to connect, share, and support each other.
Deeper accountability. Participants are more likely to follow through when they know their contributions matter to the group dynamic.
More intimate conversations. Clients feel safer opening up in smaller settings, which leads to more profound breakthroughs.
Custom-tailored coaching. You can dive deeper into individual needs, creating a more personalized experience for your clients.
Rethinking the Role of “Community” in Your Marketing For Your Group Coaching Program
A common pitfall for coaches is overemphasizing the “community” aspect of group programs during the launch phase. While community is valuable, your clients are primarily investing in themselves and the transformation you’re offering.
When marketing your program, focus on the outcomes your clients want, not hypothetical connections they haven’t experienced yet. Community can be a bonus, but it shouldn’t overshadow the real value you bring as a coach.
The Bottom Line
A small group coaching program is not a failure—it’s an opportunity to create meaningful impact in a more focused way. By reframing your mindset, recalibrating your program, and leaning into the unique benefits of a smaller group, you can deliver incredible results for your clients.
So, whether you’re launching your next group or working through a smaller-than-expected turnout, remember: the size of the group doesn’t dictate your ability to make a difference. It’s all about the transformation you provide.
Ready to embrace your small group coaching program? Roll up your sleeves and get to work—you’ve got this!
Group coaching programs don't have to suck…
…they can be a source of inspiration, collaboration, and transformation. Embrace the power of connection, make learning interactive, tailor your content, celebrate wins, and leverage technology wisely. Your group programs are not just about what you teach; they're about the vibrant community you create.
Ready to revolutionize your group programs? Let’s chat about yours!
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