143: Are Group Programs Dead? How 2024 Business Trends Point to Group Programs Being The Answer

Written By Allison Nelson

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Welcome back! As we approach the end of the year and dive into the trends for 2024, I want to address a burning question: Are group programs still relevant?

Trend #1: The Rise of Soft Skills

In a world craving authentic connections post-pandemic, soft skills have taken center stage. Interpersonal problem solving, communication, leadership, and emotional intelligence are in high demand. As a savvy business owner, you can leverage the power of group programs to teach and practice these essential skills. By providing a platform for clients to interact and learn together, you not only offer tremendous value but also reduce burnout on your end.

Trend #2: Training and Upskilling

The ever-widening gap in skills is a challenge many industries face. Marketing tools are becoming more accessible, but the lack of expertise remains a trust issue. Group programs offer a solution by allowing you to train and upskill your audience collectively. The shared learning experience enhances understanding, fosters collaboration, and opens the door to diverse perspectives. Through group facilitation, you create a supportive environment for skill development that goes beyond individual coaching.

Trend #3: Personalization in Group Programs

While personalization may seem tailor-made for one-on-one interactions, groups can provide a unique advantage. Clients want to feel seen and heard, and groups offer a dynamic way to achieve this. By leveraging the power of numbers and community, you not only personalize your program but also allow participants to connect with each other. Imagine the impact of being seen not just by you but by a group of like-minded individuals. It's a powerful and sought-after experience that sets your program apart.

2024 Online Business Trends Point to Group Programs

As we navigate the evolving landscape of business trends, group programs emerge as a key player in 2024. Embrace the opportunities to teach soft skills, address skill gaps, and offer personalized experiences within a supportive community.

If you're curious about incorporating group programs into your strategy, check out my new program, Group Delivery Accelerator.

Let's make 2024 the year your business thrives. Message me on Instagram @theallisonnelson and let me know how you liked this episode!

Allison Nelson
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