177: Step 7 of Group Coaching Mastery - Your Group Program Selling Path
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Welcome back, coaches! Summer is here, and with it comes a new, exciting series on our podcast: Group Coaching Mastery.
This no-fluff, action-packed series is designed to help you launch a high-profit, results-driven group coaching program just in time for Q4. If you missed episode 170, be sure to catch up for all the details on our giveaway for this series.
Over the next 12 weeks, we'll guide you through actionable steps to master group delivery and launch your group coaching program just in time for Q4. Let's dive right in!
Step 7 of Group Coaching Mastery: Your Group Program Selling Path
Today, we're diving into creating your selling structure and plan. This is crucial for nurturing clients and preparing them to join your program. If you already have a selling path in place, this episode will be a great refresher and may inspire you with new ideas.
Setting Up Your Selling Plan for Your Group Program
Creating a selling plan that aligns with both you and your clients is key. Here's how to set it up:
Choose Your Marketing Asset: This is how people discover you. It could be social media platforms like Instagram or Facebook, a podcast, your email list, or any other channel.
Select Your Nurturing Platform: This is where people get to know, like, and trust you. It could be your podcast, Facebook group, email newsletters, or another platform where you engage deeply with your audience.
Determine the Next Step: This is how people show they’re ready to take the next step with you. It could be an application form, a discovery call, a webinar, or another action that signals their interest in joining your program.
Building Your Path to Selling Your Group Coaching Program
Combine these elements to create a seamless path for potential clients:
Marketing Asset: Let's say it's a masterclass. Promote this to attract new leads.
Nurturing Platform: Use your podcast to engage these leads. Share valuable content that helps them see your expertise and connect with you on a deeper level.
Next Step: Direct listeners to book a discovery call. This is where they commit to exploring your program further.
Personalize Your Approach to Selling Your Group Coaching Program
Align your selling plan with your strengths and how your clients prefer to interact. If you love talking and connecting via a podcast, use it as your nurturing platform. If you prefer face-to-face interaction, discovery calls might be your best next step. Tailor your plan to fit both your style and your clients’ needs.
Be Flexible!
Your selling plan isn’t set in stone. If a method stops resonating with you, it’s okay to pivot. Your enthusiasm and authenticity are crucial for success. Remember, you have permission to adapt your strategy as you grow and change.
Engage and Iterate Your Group Coaching Program Selling Plan
Once your plan is in place, start guiding your current audience through it. Many potential clients might already be in your world, just waiting for clear guidance on the next step. Simplify the process for them and watch your program grow.
Group Coaching Mastery: Stay Tuned for Step 8
In the next episode, we’ll dive deeper into your program’s curriculum and deliverables. This will enhance your marketing and selling efforts, making your program even more compelling.
Don't forget to share your takeaways in our Facebook group. Participating can win you prizes and give you a chance to get personalized feedback on your program.
See you in the next episode!
Group coaching programs don't have to suck…
…they can be a source of inspiration, collaboration, and transformation. Embrace the power of connection, make learning interactive, tailor your content, celebrate wins, and leverage technology wisely. Your group programs are not just about what you teach; they're about the vibrant community you create.
Ready to revolutionize your group programs? Let’s chat about yours!
CONNECT WITH ALLISON:
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