186: How Much Of Your Program Needs to be Done Before You Sell It?
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Are you working on a new group program, but feeling buried in to-do lists before even launching? If you’re an online coach, especially if you’re juggling clients and deliverables, you may wonder: How much of my program needs to be complete before I start selling it?
Here’s the truth: you don’t need to finish everything to start selling. Let’s break down what actually needs to be done so you can launch with confidence.
Start with What Matters Most: Client Needs vs. Wants
The deliverables for your program should meet immediate needs rather than over-focusing on what would be nice to have. For example, if your program includes live calls, prioritize scheduling and sending out calendar invites. Instead of designing a perfect client portal, aim to get your clients what they need first to start achieving their goals. You can add those “nice-to-have” elements later without holding back your launch.
Takeaway: Begin by setting up only the essentials that will help clients achieve the program’s promised outcome.
Leverage What You’ve Already Created for Your Group Coaching Program
If you’re an experienced coach, you likely have existing resources that can form the backbone of your new program. Repurpose content, frameworks, or materials you’ve used in private coaching or other courses. There’s no need to reinvent the wheel just because it’s a new program; start with what you know already works.
Action Step: List existing resources that align with your program’s goals, then adapt them to fit the new structure. This not only saves time but also ensures you’re delivering proven results.
Focus on Process, Not Perfection
High-achievers often feel the need to have everything polished and completed before launching. This mindset can lead to perfectionism paralysis, where the pressure to get every detail right prevents you from launching altogether. Remember, your clients don’t expect every module or bonus to be polished from day one; they’re joining to benefit from your expertise.
Mindset Shift: Allow yourself some grace. Think of it as delivering your program step-by-step, refining as you go based on feedback, rather than needing a flawless, all-inclusive product upfront.
Use a “One-Touch” System to Build in Stages
A practical way to avoid overwhelm is to handle each task in its entirety before moving to the next. This one-touch system involves finishing each step in one go, rather than juggling multiple parts simultaneously. For example, rather than working on three modules at once, complete one module fully, then tackle the next. This method keeps you focused and prevents burnout.
Productivity Tip: Block out dedicated “sprint” times on your calendar. Set 90-minute focus blocks for each task, eliminate distractions, and tackle just one deliverable at a time.
Track and Optimize Your Workflow
Track how much time each task takes, from drafting video modules to creating slides. The goal is to develop a realistic understanding of your workflow, so you can estimate future project timelines more accurately. By logging time spent, you’ll know if you need to simplify or streamline certain areas for future launches.
Try This: Experiment with time-blocking methods like 90-minute sprints or day-batching. This helps you identify which tasks require the most effort and which can be simplified.
Sell Your Group Coaching Program Now, Build as You Go
Lastly, remember that selling your program doesn’t require every piece to be finished. Create a roadmap for your clients that outlines what they can expect and by when. By launching and then building as you go, you’re able to gauge what clients are responding to and refine based on their immediate needs.
Bonus: If clients request additional materials or features after you launch, treat them as valuable feedback. You’ll build a program that meets real-time demand without the guesswork.
Don’t let deliverable overwhelm stop you from sharing your program. Focus on what clients need to start achieving results, leverage existing resources, and commit to a realistic, streamlined creation process. Launching with the essentials lets you serve clients sooner and refine your program based on real engagement.
When you’re ready to get serious about launching without burnout, a VIP day might be what you need. Book a free roadmap call to see how we can clarify your program structure, set achievable goals, and get you selling faster.
**Book your free call** and let’s map out a launch that works.
Group coaching programs don't have to suck…
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