139: The Facilitation Gap In Online Business
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Welcome to another episode of the Group Coaching Masterclass Podcast! Today, we're delving into a crucial yet often overlooked aspect of online business - facilitation. We'll explore why it's essential for anyone running group programs and how it can transform your business and the lives of your clients. If you're a female online business owner looking to start group programs, this episode is a must-listen.
The Facilitation Gap in Online Business
In August, I conducted extensive market research, speaking with individuals who had experienced group coaching programs. One glaring issue emerged - participants often didn't feel seen or heard.
The primary culprit? Lack of effective facilitation. In this blog post, we'll explore what a facilitator is, why it's vital, and why it's often overlooked in the online business world. For a deeper dive, scroll up and play the podcast episode!
What Is Facilitation in the Online Business World?
Facilitation, in the context of group programs, is a skill that helps manage a group of people to achieve their goals and foster growth. The very definition of facilitation is making things easier or more likely to happen. As online business owners, this is precisely what we want for our clients - making their journey toward their goals smoother and more achievable.
The Lack of Facilitation in Online Business
You might wonder why facilitation is often overshadowed by sales and marketing. The reasons are threefold:
1. Lack of Celebration: Facilitation is rarely celebrated in the online business world. Success is often measured only after clients sign up. But the real starting line is when the client says yes.
2. Lack of Glamour: Facilitation doesn't possess the glitz and glamor of sales and marketing. While they're undoubtedly vital, consistent client results are the true moneymakers in the long run.
3. Instant Gratification: Online businesses often promise instant results. Learning facilitation may not yield immediate rewards, but it's a cornerstone for building a resilient business over time.
The Power of Effective Facilitation
Understanding and implementing facilitation in your group programs can yield remarkable benefits:
1. Super Fans: Consistent client success breeds loyal fans who not only return but also spread the word about your services.
2. Better Messaging: With real success stories, you have authentic content, case studies, and testimonials to power your marketing efforts.
3. Simplified Sales: Clients convinced by your success stories require less persuasion, making the sales process smoother and more enjoyable.
Facilitation for an Effective Business
Effective facilitation is your ticket to a sustainable, balanced business. When you enjoy what you do, burnout becomes a distant memory. Building your business around your life, rather than the other way around, is the key to long-term success.
Ready to Transform Your Business with Facilitation?
If you're feeling burnt out or need guidance in building your group program, I invite you to book a free Group Program Success Roadmap Strategy Call. In this 20-30 minute session, we'll clarify your program's purpose, identify areas for improvement, and create a plan to transform your program into one that makes a real impact.
Thank you for joining us in this episode, and I'll see you in the next one.
CONNECT WITH ALLISON:
Book a FREE Group Coaching Success Roadmap Strategy Call
Join my FREE Masterclass, Why Most Group Coaching Programs Don’t Get Results (And How To Fix It This Year)
