171: Step 1 Of Group Coaching Mastery - Purpose and That One Result
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Welcome back, coaches! Summer is here, and with it comes a new, exciting series on our podcast: Group Coaching Mastery.
This no-fluff, action-packed series is designed to help you launch a high-profit, results-driven group coaching program just in time for Q4. If you missed episode 170, be sure to catch up for all the details on our giveaway for this series.
Over the next 12 weeks, we'll guide you through actionable steps to master group delivery and launch your group coaching program just in time for Q4. Let's dive right in!
Step 1 of Group Coaching Mastery: Purpose and That One Result
Focusing on a single purpose or result isn't just about enhancing your client's outcomes; it's a game-changer for your marketing and sales strategy. Let’s explore why this step is crucial.
Positioning: A Tale of Two Brands
Consider Old Navy and Banana Republic—two brands under the same company with vastly different positioning. Old Navy aims to be everything for everyone, offering a wide range of sizes, styles, and even pet products. On the other hand, Banana Republic caters to a niche market with higher-end, work-appropriate attire. Both brands succeed because they understand and serve their distinct audiences effectively.
Defining Your Storefront
Imagine your coaching program as a storefront. What does it look like? Who do you want to attract? What message do you want to display on your windows? This visualization helps clarify who your ideal client is and who isn’t, ensuring you attract the right audience and repel the wrong one.
Why This Matters for Marketing
This clarity simplifies your marketing and sales efforts. Knowing your purpose and the specific result you aim to deliver forms the foundation of your entire marketing strategy. Without this step, your marketing efforts will be scattered and ineffective.
Action Steps
Visualize Your Storefront
Take time to journal or draw your storefront. Define who you want to attract and who you don't. Be as specific as possible.
Share Your Takeaway
Post your insights and your storefront visualization in our Facebook group. Use the thread for this episode (link in the show notes).
Prepare for the Next Step
Once you've defined your purpose and result, you’ll be ready to outline your marketing plan. Knowing exactly who your target audience is will make your marketing efforts more focused and effective.
In our next episode, we’ll discuss structuring your program to fit this defined purpose and result. Stay tuned and good luck!
By following these steps, you’re laying the groundwork for a successful group coaching program that attracts the right clients and delivers impactful results. See you in the next episode!
Group coaching programs don't have to suck…
…they can be a source of inspiration, collaboration, and transformation. Embrace the power of connection, make learning interactive, tailor your content, celebrate wins, and leverage technology wisely. Your group programs are not just about what you teach; they're about the vibrant community you create.
Ready to revolutionize your group programs? Let’s chat about yours!
CONNECT WITH ALLISON:
Book a FREE Group Coaching Success Roadmap Strategy Call
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