173: Step 3 of Group Coaching Mastery - Open or Closed Enrollment?
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Welcome back, coaches! Summer is here, and with it comes a new, exciting series on our podcast: Group Coaching Mastery.
This no-fluff, action-packed series is designed to help you launch a high-profit, results-driven group coaching program just in time for Q4. If you missed episode 170, be sure to catch up for all the details on our giveaway for this series.
Over the next 12 weeks, we'll guide you through actionable steps to master group delivery and launch your group coaching program just in time for Q4. Let's dive right in!
Step 3 of Group Coaching Mastery: Open or Closed Enrollment?
Today, we're diving into a common question for group leaders: Should you opt for open or closed enrollment? Let's explore the pros and cons of each to help you decide the best approach for your group.
Understanding Open Enrollment (Evergreen)
Open enrollment, also known as evergreen enrollment, allows new members to join your group at any time. The concept is simple: there are no specific start or end dates, and the cart never closes.
Pros of Open Enrollment:
1. Continuous Enrollment: No need to open and close the cart, reducing the pressure of launch cycles.
2. Flexibility for Members: Prospective members can join whenever they're ready, providing them with convenience and immediate access.
3. Consistent Revenue Stream: With ongoing enrollment, you can maintain a steady flow of income.
Cons of Open Enrollment:
1. Constant Promotion Required: You must continuously market your program to keep enrollment up.
2. Integration Challenges: New members may find it harder to integrate into a pre-existing, tight-knit group.
3. Ongoing Onboarding: Regularly onboarding new members can become a time-consuming process.
Understanding Closed Enrollment (Cohort)
Closed enrollment, or cohort enrollment, involves enrolling a specific group of people at one time and running them through the program together. Once the cohort starts, no new members can join until the next enrollment period.
Pros of Closed Enrollment:
1. Focused Launches: Allows for concentrated marketing efforts during specific periods, potentially resulting in higher enrollments.
2. Cohesive Group Dynamics: Members progress through the program together, fostering stronger connections and support.
3. Higher Immediate Revenue: Launches can lead to significant revenue spikes as multiple members join at once.
Cons of Closed Enrollment:
1. Enrollment Gaps: Potential clients might have to wait for the next enrollment period, possibly losing interest.
2. Intensive Launch Periods: Launching can be stressful, time-consuming, and expensive.
3. Participant Drop-Off: Some members might not complete the program if they feel unsupported during non-launch periods.
Making the Right Choice for Your Group Coaching Program
Deciding between open and closed enrollment depends on various factors, including your personal preference, group dynamics, and business model. Here are some tips to help you choose:
1. Ask Your Members: If you have an existing group, get their input on whether they prefer open or closed enrollment.
2. Consider Your Delivery Style: Reflect on how you prefer to teach and engage with your members. Does ongoing engagement suit you, or do you prefer structured cohorts?
3. Evaluate Your Marketing Strategy: Think about whether you enjoy the intensity of launches or prefer a steady marketing approach.
Remember, you can switch between open and closed enrollment based on what works best for you and your group. Your approach doesn't have to be set in stone. Try one method, and if it doesn't work, adjust and try the other.
Let’s Take Action For Group Coaching Mastery
1. Decide Your Enrollment Preference: Reflect on the pros and cons of both methods and determine which one you're leaning towards.
2. Engage with Your Community: Share your decision and reasons in your group or social media. Use this opportunity to get feedback and refine your approach.
3. Plan Your Next Steps: Whether you're opting for open or closed enrollment, outline your next steps for implementation.
Group Coaching Mastery: Stay Tuned for Step 4
Join us in the next episode, where we'll dive into the delivery process, methods, and techniques to ensure your program's success.
Until then, take these steps and start structuring your program with confidence. Happy coaching!
Group coaching programs don't have to suck…
…they can be a source of inspiration, collaboration, and transformation. Embrace the power of connection, make learning interactive, tailor your content, celebrate wins, and leverage technology wisely. Your group programs are not just about what you teach; they're about the vibrant community you create.
Ready to revolutionize your group programs? Let’s chat about yours!
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