175: Step 5 of Group Coaching Mastery - Your Marketing Plan
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Welcome back, coaches! Summer is here, and with it comes a new, exciting series on our podcast: Group Coaching Mastery.
This no-fluff, action-packed series is designed to help you launch a high-profit, results-driven group coaching program just in time for Q4. If you missed episode 170, be sure to catch up for all the details on our giveaway for this series.
Over the next 12 weeks, we'll guide you through actionable steps to master group delivery and launch your group coaching program just in time for Q4. Let's dive right in!
Step 5 of Group Coaching Mastery: Your Marketing Plan
Welcome back to our Group Coaching Mastery series! Today, we dive into a crucial component: **your marketing plan**. This step is all about ensuring your marketing strategy is both effective and sustainable, bringing in leads consistently without overwhelming you.
Why Marketing Your Group Coaching Program Happens At This Stage
You've done the internal work and set the foundation for your group coaching program. Now, it's time to build a marketing plan that not only attracts clients but also feels manageable. This approach ensures your marketing efforts are consistent and fruitful.
Step 1: Inventory Your Assets
Start by listing the platforms and tools you already use to attract leads. This could include:
- Facebook Groups
- Podcasts
- Email Lists
- Guest Appearances (on podcasts, in Facebook groups, summits, etc.)
Only list assets you enjoy using. If you dislike creating reels on Instagram, don't include Instagram in your marketing plan. Focus on platforms you are comfortable with and can use consistently.
Step 2: Identify Free or Low-Ticket Offers
Next, identify the free or low-cost resources you have that bring people into your world. These might include:
- Workbooks
- Masterclasses
- Live Videos
- Podcasts
- Low-Cost Workshops
Write down everything you offer that helps potential clients get to know you and your expertise.
Step 3: Determine the Pre-Step
Ask yourself: What is the pre-step to being ready for my program?
This is a crucial part of your marketing plan. For instance, if your program helps clients achieve a four-figure monthly income, what do they need to do first? Maybe they need to get comfortable showing up online.
Step 4: Align Your Freebies with the Pre-Step
Ensure your free resources reflect this pre-step. If your program requires clients to be visible online, your freebies should help them with this. For example:
- Visibility Calendars
- Mindset Workshops
- Challenges in Your Facebook Group
If your current freebies don't support this pre-step, create new ones that do.
Step 5: Get Creative
Think creatively about how you can deliver this pre-step through your marketing assets. This might involve creating a new lead magnet or revamping an existing one. The goal is to seamlessly guide potential clients from being interested to being ready for your group program.
By following these steps, you'll have a marketing plan that works for you and consistently brings in leads ready to join your group program.
Group Coaching Mastery: Stay Tuned for Step 6
In our next episode, we’ll dive deeper into your marketing plan - and refine your overall strategy! Don't forget to share your takeaways in our Facebook group. Participating can win you prizes and give you a chance to get personalized feedback on your program.
See you in the next episode!
Group coaching programs don't have to suck…
…they can be a source of inspiration, collaboration, and transformation. Embrace the power of connection, make learning interactive, tailor your content, celebrate wins, and leverage technology wisely. Your group programs are not just about what you teach; they're about the vibrant community you create.
Ready to revolutionize your group programs? Let’s chat about yours!
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