WEEK 2 OF GROUP COACHING MASTERY IS HERE!

In this episode, I break down:
👀 how to figure out who your group is for
👀 how to attract the people you want in your group (and repel the ones you don't want)
👀 the best way to create a simple marketing and selling plan that works

ENTER THE GROUP COACHING MASTERY SERIES GIVEAWAY!
1️⃣ Join the FB Group: www.facebook.com/groups/superfanstatus
2️⃣ Comment on this week's episode post (pinned to the top of the group) with your takeaway from the episode!

There will be THREE winners with these prizes at stake:
🎁 Amazon gift card
🎁 1 free 30 min coaching session with me
🎁 1 6-month membership to my Group Coaching Mastery mini mastermind starting on 10/1!

Let's master group programs together!

WEEK 1 OF GROUP COACHING MASTERY IS HERE!

In this episode, I break down:
👀 how the next 10 weeks will set you up with recurring revenue
👀 how to get ready for the inevitable craziness of Q4 and make the most of it
👀 making money without the hustle and burnout (finally!)

ENTER THE GROUP COACHING MASTERY SERIES GIVEAWAY!
1️⃣ Join the FB Group: www.facebook.com/groups/superfanstatus
2️⃣ Comment on this week's episode post (pinned to the top of the group) with your takeaway from the episode!

There will be THREE winners with these prizes at stake:
🎁 Amazon gift card
🎁 1 free 30 min coaching session with me
🎁 1 6-month membership to my Group Coaching Mastery mini mastermind starting on 10/1!

Let's master group programs together!

MENTIONED IN THE EPISODE:
FREE 20 Minute Group Program Roadmap Strategy Call: https://calendly.com/allisonnelson/getyourgroupon

THE HARDEST PART ABOUT GROUPS...

Engagement.

👀 getting them to show up to the calls
👀 getting them to talk and share on the calls
👀 getting them to results even if they don't come to the calls

...it's why a lot of groups get retired and start collecting dust, and you as the group coach go back to putting a ceiling on your income with only 1:1 programs.

I have 3 hacks to share with you that have worked for so many of my clients. Listen to the episode to get all the information and start applying it today!

What is the secret to leadership?

I'm breaking down 3 incredible leadership tools that have created results for my group program clients over, and over, and over again.

Listen to the episode so you can implement these tools today and start seeing results immediately!

You know why ideal client trainings don't work?

They are too vague and boring.

BUT: not knowing what segment of your audience is best for your offer is hurting your long-term business goals.

So let's try a new ideal client approach that includes Candy Land, range of motion and living like nobody else.

You'll just have to listen to the episode to see how it all comes together!

ARE A-Z PROGRAMS DEAD?

You right now:
🔥 my group program has to be super valuable so people buy, so...
🔥 therefore, I need to add a ton of stuff in there!
🔥...wait, I'm burned out and I hate this program now.

Does it have to be this way?

You already know my philosophy: group programs don't HAVE to suck.

This week's episode tackles the all-too-familiar question: should I niche down my group program, and how do I do it?

Listen to Group Coaching Masterclass wherever you get your pod on!

It's true: group programs DO sometimes suck, but they don't have to.

If you want to leverage your time and expertise in your online business, a group program is still the best way.

And it doesn't have to be a 💩 experience for you, or the client.

In fact, I have worked with multiple entrepreneurs who are experts at what they do, and have gone on to build group programs where they get to be in their zone of genius.

Not become marketing experts just to get a couple of people on board, and then flake out.

In this week's episode, I'm giving you a step by step process to building a group program that doesn't suck.

After this episode, you'll be able to apply these steps immediately to your program and start building it in a sustainable way that has never been taught anywhere else before.

Here's what pisses me off.

The state of online business right now is hurting coaches and clients, and soon we will be thrown in with the MLM's that don't work.

If you want to keep having a flexible career, one that lasts and you can rely on, better group programs are the answer.

In this episode, I'm breaking down my view of how online business has shifted in the last 7 years that I've been in the space, and how we can make it better.

Why most group programs fail...

One word: positioning.

Positioning is a large part of how you market your group program, and here's why:
🔥 you stand out from the crowd among the "experts" online
🔥 you'll get better results for your clients
🔥 you'll make more money

Let's harness the power of positioning on today's podcast episode - I'm going deep into how you can do this for your program!

"My marketing isn't working" is what I hear the most when people sign up to work with me on their group programs.

Usually it's the other way around - your group program has to inform your marketing.

I know, I know - what does that even mean?

In this week's episode, I'm giving you three of the most popular things I see not happening in group program marketing, and how to shift it.

If you know your marketing needs a reboot, this episode is for you!

Great group program leaders will profit more.

Not better marketing or sales processes.

Not the programs with all the bells and whistles.

Group leaders that are actually profiting and leveraging their time and expertise know a few things, and I'm going to teach you those things on this week's episode.

If you want to stop seeing your group program as a burden, and start getting clients more results more often so you can profit more and spend less time and energy, then this episode is for you.

Listen to Group Coaching Masterclass wherever you get your pod on!

ISN'T A MEMBERSHIP AND A GROUP PROGRAM THE SAME THING?

❎they are different, however...
✅ ...one is not better than the other!

I think group programs and memberships are great options for offers - but which one do you choose?

In this week's episode, I'm breaking down:
👍features of groups and memberships
👍when they work best in your business
👍things to be aware of and best practices so that whichever one you choose, you will succeed

Listen to this week's episode for all the details, and walk away with a solid plan to grow one of these awesome options for your business!

🚗 WHERE THE RUBBER MEETS THE ROAD 🚗

AKA: that time between your client saying yes, and the start of your group program.

My clients used to spend HOURS trying to figure out:
❓ what emails to send
❓ when to introduce the clients to the private FB group for the program
❓ what to say and how often to say it
❓ how to keep the excitement going without overwhelming them with information

In this week's episode of Group Fulfillment Masterclass, you'll learn my top 3 onboarding hacks so that you can save time, energy, resources and sweating out your fears at 3 AM.

Want more time saving onboarding hacks? My workshop Onboarding Magic is open for registration: http://allison-nelson.ck.page/products/onboardingmagic

I'm already cringing.

That first group call has all the feels attached to it.

🫢 what if nobody shows up?
😨 what if nobody participates?
😱 what if this whole idea is just a big flop?

Truth? You don't HAVE to let these thoughts dictate how you run your first group call.

In this week's episode, I'm breaking down your first group call agenda - what to do, what NOT to do, and ideas for how you can make it a totally different experience than your clients have ever had!

Superfans = clients who will sing your praises and keep a stream of consistent clients and profits into your business.

#goals, amirite?

Before you dismiss this as a pipe dream, give me about 15 minutes to show you HOW you can create Superfans in your own business.

And it's simple, fun shifts to make.

In this week's episode of Group Fulfillment Masterclass, I'm sharing my favorite tips for creating Superfans in your business.

WANT TO START A GROUP PROGRAM, BUT DON'T KNOW HOW?

There are 3 things that most people fail to do before they start planning their group program, and it's costing them sales.

This week's episode of Group Fulfillment Masterclass is for you if you've wanted to start a group program, but you aren't sure HOW to move forward.

I'm giving you a very practical 3-step blueprint so that when you're done with these three steps, you'll be ready to start pre-selling and creating your dream offer.

THE REASON YOU AREN'T STARTING YOUR GROUP PROGRAM...

...is because managing individuals in a group feels near impossible. 

I always get asked the same questions: 

"How do you get someone to stop talking so much?”
“How do you get someone to say anything on the calls?”
 
What you're really asking: am I capable of managing individual needs and wants in a group setting?
 
I'm breaking down how to manage individuals in group programs on this week's episode, and you'll walk away with practical ways to understand each person in your group, and how to leverage the power of a group to make every client feel seen and heard.

DID YOU KNOW?

You can actually tailor your marketing to attract the kinds of clients who will actually make bold, brilliant moves in your group program.

🤯

This way, once you’re in a group setting, you know exactly how to coach each client to success.

There are 4 popular personality types in group programs, and I’m introducing you to them all today:

👋 The Follower
👋 The Leader
👋 The Cheerleader
👋 The Coach vs. Student

…there’s also a personality type we want to repel - and I’ll introduce you to her too, and how you can un-attract (is that a word?) her from your marketing. 

Listen to today’s episode of Group Fulfillment Masterclass for the whole story! Link in bio or wherever you listen to your pods

WHAT’S THE POINT?

Should you run a group program that didn’t get the enrollment you wanted?

Spoiler alert: I’m not going to tell you that you should or shouldn’t, because I don’t know your business and your challenges and I don’t want to act out of integrity.

BUT, I can tell you that there are actually a TON of benefits for you as the coach AND for your clients when you have a tiny group of clients in a group program.

This week’s episode is all about how to leverage the power of a tiny but mighty group of clients!

YOU CAN’T RIDE TWO HORSES WITH ONE ASS.

So the next time you promote your group program, let’s have some insurance that people are going to say yes. 

This episode is inspired by the lead generation treadmill my clients feel like they are on… and how to intentionally sell spots to your group program even when you aren’t currently promoting it.

‼️BONUS: there’s a free workbook to help you implement these 5 steps so you can funnel leads to your group program! Grab it here: https://allison-nelson.ck.page/leads